Strategic design meets thoughtful storytelling. This portfolio showcases a selection of brand, communication, and campaign work—created to connect, engage, and inspire.
Hi, I’m Jeannie.
A designer and creative communicator with over a decade of experience in brand storytelling, internal engagement, and visual strategy. After 15 years in the UK, I’ve relocated to Minnesota, where I’m combining my design passion with formal graphic design studies. I’ve led projects that fuse creativity with strategy, from internal communication for British retail brands to crafting engaging content that strengthens company culture. I’m driven by creating meaningful connections and clear, impactful design that resonates.
Project One
Daydream Paper Studio | Brand Identity
A romantic, heirloom-inspired brand identity for a boutique letterpress studio. Designed to reflect craftsmanship, timeless design, and the tactile beauty of paper—rooted in storytelling, florals, and charm.
Project Two
The White Company | Employee Recognition Campaign
A company-wide recognition program celebrating employee milestones with meaning. From naming and visuals to messaging and rollout, this campaign brought gratitude to the forefront of company culture.
Project Three
Very Vanilla | Brand Identity & Packaging Collaboration
A sweet and sustainable collaboration with a boutique wedding cake maker. Created brand visuals, and illustrated gift tags on plantable paper, capturing the brand’s handmade charm with a thoughtful, modern twist.
Project Four
Busy Bee Honey Co. | Editorial Product Guide
An editorial-style design concept for a editorial product guide, blending brand storytelling, product education, and modern layout. Created to showcase the versatility of design in content-rich storytelling formats.
Project Five
Daydream Paper Studio | Social Media Content Series
A 9-grid Instagram launch campaign to reintroduce Daydream Paper Studio to a US audience. Designed to reflect the brand’s heart: elevated, romantic, and approachable while driving consistency and connection.
Project Six
The White Company | Event Branding & Strategic Storytelling
A milestone event brought to life through thoughtful storytelling, branded experiences, and strategic content. Collaborated with agency partners and executive leadership to align people and purpose through design and message.
