Strategic design meets thoughtful storytelling. This portfolio showcases a selection of brand, communication, and campaign work—created to connect, engage, and inspire.
Hi, I’m Jeannie.
A designer and creative communicator with over a decade of experience in brand storytelling, internal engagement, and visual strategy. After 15 years in the UK, I’ve relocated to Minnesota, where I’m blending my passion for design while currently pursuing a formal degree in graphic design to continue building work that’s grounded in clarity, craftsmanship, and meaningful connections.
Throughout my career, I’ve had the privilege of leading projects that combine creativity with strategy. From shaping internal communication strategies for British retail and lifestyle brands to creating content that fosters authentic engagement and strengthens company culture, I believe that great storytelling is at the heart of every successful connection.
At The White Company, I spearheaded initiatives that improved transparency, increased employee advocacy, and cultivated a high-performance culture. I’m proud of my work on award-winning programs, including launching an employee listening strategy that helped grow our LinkedIn following by over 100K.
I’m deeply passionate about creating experiences that go beyond just delivering information, whether through brand identities, campaigns, or communications. For me, it’s all about connecting people to purpose and vision, and I strive to bring that same sense of clarity and connection to every project I take on.
Key Skills
Brand Identity Design
Visual Storytelling
Internal Communications
Campaign Development
Employer Branding
Social Media Content Creation
Project Management
Creative Direction
Content Strategy & Creation
Leadership Messaging
Digital Marketing Strategy
Community Building
Client & Stakeholder Management
Design Tools & Platforms
Adobe Creative Cloud: InDesign, Photoshop, Illustrator
Microsoft Office 365: Teams, Outlook, PowerPoint, Word, Excel, Sharepoint
Mailchimp and other email marketing platforms
Squarespace
Google Workspace
Asana
Trello
Dusado
Airtable
Canva
Later
Projects & Achievements
Employer Branding: Developed an award-winning EVP and new careers website for The White Company, growing LinkedIn followers by 100K+ and attracting top talent.
Content Strategy & Storytelling: Produced impactful internal communications content, including newsletters and blogs, reinforcing company values and keeping employees aligned with the mission.
Digital Marketing & SEO: Led content creation and managed social media strategy for Daydream Paper Studio, optimizing SEO and growing the brand’s online presence.
Discover More About My Journey and Expertise
Interested in learning more about how my background aligns with your needs? Click below to view my resume and see how my experience in brand storytelling, communication strategy, and project management can contribute to your team’s success.
Explore My Creative Work
Curious about how I bring ideas to life? Click below to view my portfolio, where you can explore the projects that showcase my creative process, design thinking, and strategic approach to brand storytelling. Let’s take a closer look at the work that defines my career.