Strategic design meets thoughtful storytelling. This portfolio showcases a selection of brand, communication, and campaign work—created to connect, engage, and inspire.
PROFILE
Strategic design meets thoughtful storytelling.
With over 15 years of experience in communications, I craft compelling narratives that connect people, elevate brands, and inspire action. As the founder of Daydream Paper Studio, I’ve honed my skills in brand storytelling, digital marketing, and creative content, always with the aim of creating meaningful, engaging experiences. Whether advising senior leadership or curating content for diverse audiences, I’m passionate about using storytelling to bring people together, aligning them with purpose and vision through clear, impactful communication.
EXPERIENCE
Head of People Communication & Engagement
The White Company | London, UK | January 2021 — October 2024
A premium British lifestyle brand, known for its timeless designs and high-quality essentials, offering beautifully crafted homeware, apparel, and gifts that bring elegance and comfort to everyday life.
Strategic Communication Development: Led the creation and implementation of an internal communications strategy that aligned with the company’s goals, enhancing transparency, employee engagement, and culture.
Executive Communication & Leadership Support: Collaborated with senior leadership to craft messaging that was clear, inspiring, and aligned with business objectives, ensuring transparency and fostering a positive workplace culture.
Employee Engagement & Culture Initiatives: Directed company-wide engagement programs, including town halls and feedback sessions, turning insights into actionable steps that improved the employee experience and reinforced the company’s core values.
Crisis Communication & Change Management: Managed crisis communication with transparency, empathy, and clarity, ensuring consistent messaging during times of organizational change and transformation.
Digital Transformation: Enhanced digital communication platforms to improve accessibility and foster deeper connections across teams, transitioning traditional formats to more interactive and engaging formats.
Recognition & Wellbeing Initiatives: Drove participation in employee recognition programs, wellness initiatives, and CSR campaigns, helping build a more inclusive, connected workplace.
Founder & Creative Director
Daydream Paper Studio | Minnesota & London | September 2017 – Present
A boutique stationery brand specializing in heirloom-quality letterpress wedding invitations and custom paper goods, reestablishing the brand in the US market.
Brand Development: Crafted and refined the visual identity and messaging for Daydream Paper Studio, ensuring that each communication channel reflected the brand's core values and connected with the audience authentically.
Content Creation & SEO: Developed engaging content, including SEO-optimized blog posts, email campaigns, and social media content, driving growth and building a loyal community.
Social Media Strategy: Managed the brand’s content strategy, growing our community on Instagram and Pinterest through meaningful, visual storytelling.
Collaborative Partnerships: Worked with event planners, photographers, and other creatives to produce seasonal campaigns, styled shoots, and brand collaborations, elevating the brand’s visibility and connection with new audiences.
Creative Direction: Led the design of marketing collateral, product packaging, and promotional materials, ensuring consistency and alignment with the brand’s aesthetic and messaging.
Senior Communications & Engagement Manager
The White Company | London, UK | January 2015 — January 2021
Internal Communication Strategies: Designed and implemented strategies that helped align employees with the company’s mission and goals, creating a unified and engaged workforce.
Leadership Support & Messaging: Partnered with senior leaders to shape their communications, ensuring their messages resonated with employees and aligned with the company's overall narrative.
Digital Platform Optimization: Enhanced communication channels and digital platforms to foster better connectivity, real-time updates, and cross-team collaboration.
Company-Wide Engagement Initiatives: Launched programs that brought employees closer together, celebrating their achievements and encouraging an inclusive, transparent culture.
Crisis Communication: Led communications during times of crisis, providing clear, empathetic messaging that helped maintain trust and morale within the company.
Feedback & Employee Insights: Introduced pulse surveys and listening sessions, translating employee feedback into actionable strategies that strengthened company culture and engagement.
Retail Communications Manager
The White Company | London, UK | November 2012 — January 2015
Aligning Retail and Corporate Goals: Developed communication strategies that aligned retail teams with the company’s broader objectives, creating clear, consistent messaging across all levels.
Training & Employee Empowerment: Designed training materials and in-store communications that helped retail teams align with company culture and elevate customer experiences.
Event Leadership: Led the planning and execution of the Retail Conference, ensuring the event communicated key company messages and engaged employees effectively.
Engagement Campaigns: Launched campaigns to enhance employee morale, boosting performance and aligning the retail team with corporate values.
Internal Communications Consistency: Collaborated with cross-functional teams to ensure that messaging remained consistent and aligned with broader company goals, helping reinforce company culture across retail locations.
SKILLS
Brand Development & Storytelling: Crafting brand messaging, visual identity, and engaging narratives to connect with target audiences.
Digital Marketing & Content Creation: SEO, blog writing, social media strategy, email marketing, and content calendars.
Internal & External Communications: Corporate messaging, executive communications, employee engagement, crisis communication, and change management.
Event Management & Campaign Strategy: Corporate events, leadership conferences, digital promotions, vendor management, and post-event analysis.
Project Management: Managing cross-functional teams, vendor relationships, and project timelines to deliver marketing and communications initiatives.
ACHIEVEMENTS
Brand Development: Crafted and refined the visual identity and messaging for Daydream Paper Studio, building a timeless brand that resonates deeply with our audience and drives authentic engagement across digital platforms.
Digital Marketing & SEO: Led the creation of engaging content, managed social media strategy, and optimized SEO efforts for Daydream Paper Studio, growing our online presence and fostering meaningful connections with our community.
Employer Branding: Developed an award-winning Employee Value Proposition (EVP) and a new careers website for The White Company, boosting the LinkedIn following by 100K+ and attracting top talent to the brand.
Content Strategy & Storytelling: Produced compelling, high-impact content for internal communications, including newsletters, blogs, and executive messaging, reinforcing company values while keeping employees engaged and aligned with the organization’s mission.
Event & Campaign Management: Managed and executed corporate events and digital campaigns, from employee engagement initiatives to leadership conferences and DEI storytelling campaigns, all designed to foster connection and strengthen company culture at The White Company.
Cross-functional Collaboration: Worked closely with marketing, HR, and senior leadership to ensure consistency in messaging across both internal and external channels, elevating the brand voice and reinforcing alignment with business goals.
EDUCATION
Graphic Design: Bellevue University | Omaha, NE (Remote) | 2023 - Present
Fashion Design: University of Nebraska | Lincoln, NE | 2003 - 2005
General Studies: Metropolitan Community College | Omaha, NE | 2001 - 2003
Explore My Creative Work
Curious about how I bring ideas to life? Click below to view my portfolio, where you can explore the projects that showcase my creative process, design thinking, and strategic approach to brand storytelling. Let’s take a closer look at the work that defines my career.
