Strategic design meets thoughtful storytelling. This portfolio showcases a selection of brand, communication, and campaign work—created to connect, engage, and inspire.
To support the relaunch of Daydream Paper Studio in the US, I created a cohesive Instagram campaign designed to reintroduce the brand to a new audience, showcase our signature style, and build early engagement ahead of our product rollout. The visual identity of the campaign draws from the brand’s core: timeless design, romantic detail, and elevated simplicity, while the messaging reflects warmth, craftsmanship, and story-led communication.
This 9-grid series served as both a visual storytelling tool and a soft launch campaign to tease our return and reconnect with our community in a personal, engaging way.
THE CONCEPT & OBJECTIVE
Create a 9 post Instagram series that introduces the US relaunch, reflects the updated brand aesthetic, and begins re-engaging the community with a focus on story, product, and purpose. The grid needed to feel:
Visually cohesive, romantic, and elegant
Aligned with brand voice (warm, thoughtful, timeless)
Balanced in storytelling: behind the scenes, product, and inspirational tone
MY ROLE
Creative direction and content planning
Copywriting and visual storytelling
Layout and grid design
Campaign strategy and post scheduling
Brand voice and tone development
Photography sourcing and curation
Strategy Development
I started by identifying the key goals of the campaign: introducing Daydream Paper Studio to a new market while reflecting the values and artistic quality that the brand is known for.
Content Planning
Once the key themes were established, I mapped out the content calendar, ensuring that each post would support the overall brand narrative while engaging with different aspects of the business (product, values, founder story, etc.).
Creative Execution
For the visuals, I aimed for consistency with the brand's timeless aesthetic: soft, romantic, and elegant imagery. I worked with both styled shoots and brand photos to showcase the products in natural settings.
Scheduling & Engagement
I mapped out a posting schedule, ensuring a balanced flow of content that would build excitement and keep the audience engaged.
Post 1: Brand Announcement
Reason for the Post: Announcing the relaunch with excitement to show that Daydream Paper Studio is now available to US customers. The dreamy flatlay sets the tone for the elegant, artistic style of the brand, making it welcoming and fresh.
Visual Strategy: Soft, muted tones with elegant details that evoke a feeling of timelessness and artistry. A flatlay of stationery pieces (invites, envelope, wax seal) showcases the products.
Post 2: Quote / Brand Pillar
Reason for the Post: Reinforcing the core brand values of Daydream Paper Studio to resonate with customers who align with the brand’s ethos.
Visual Strategy: A minimalist graphic or an image of a design element (like a wax seal or vellum wrap) with the quote overlaid in an elegant, readable font.
Post 3: Product Feature
Reason for the Post: To give followers a close-up view of the product offerings. This post allows followers to see the craftsmanship and details of the stationery suite.
Visual Strategy: A carousel of high-quality photos showing the different elements of the wedding suite (e.g., invitation, RSVP, details card) with soft callouts to highlight the quality and beauty.
REFLECTIONS & RESULTS
This series allowed me to combine brand storytelling with strategic content planning, and served as the visual and emotional reintroduction of Daydream Paper Studio in the US It demonstrated the power of storytelling-led content in a digital space, allowing me to translate our brand values into an elegant, engaging, and cohesive experience. The content will be used across both Instagram and email marketing, laying the foundation for continued campaign content and product promotion.
